Finding the right employee can be extremely difficult, particularly in an economy with a historically low unemployment rate, when potential employees can often pick and choose between a number of labor-starved employers. Not only is it difficult—it’s expensive.
It is quite simple. In order to attract the best employees, you must look as if you are the best company to work for. Appearance is everything. A very basic first step in managing your image is to review how you present your company, says Jasmine Rojas, BLR® legal editor.