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Employment Branding: Software, Training, Success

Yesterday’s Advisor featured tips from Heather Polivka for building your brand with employee ambassadors. Today we will discuss more of her tips, including software to help training and levels of employee involvement. Polivka, senior director of Global Employer Branding & Marketing at United Health Group, offered her branding tips at the HR Technology Conference held […]

Employment Branding: Activate Your Employees as Ambassadors

One of the best ways to attract new talent is by building your brand with employee brand ambassadors, says Heather Polivka. But make sure to train them before you let them loose, she adds. Polivka, senior director of Global Employer Branding & Marketing United Health Group, offered her branding tips at the HR Technology Conference […]

Which Companies Get Employment Branding Right?

Yesterday Dr. John Sullivan shared his thoughts with us about employment branding. Today, we wrap up our conversation with him by discussing those companies that he finds most successful at employment branding. We asked Sullivan what he thought were the best companies as far as employment branding was concerned. He shared his thoughts based on […]

2015 Your HR Department Survey Promotion

Available from October 5 to October 29, this month’s survey asks questions about holiday practices, including: Which HR functions are outsourced? What do you think is the biggest challenge your HR department will face over the next 18 months? What is HR’s role in strategic business planning for your company? How would you describe the […]

Why You Shouldn’t Rely on Your Job Website

We had a chance to ask Dr. John Sullivan—author, corporate speaker, professor, and advisor—about employment branding during a recent webinar. Today we’ll hear how he addressed the topics of alumni programs and external versus internal brand development. Q: Could you share some best practices for maintaining a pipeline or candidate pool of potential recruits? A: […]

Fix Your Company’s Glassdoor Profile Now!

Yesterday’s Advisor discussed how Glassdoor® continues to expand beyond just a place for people to blow off steam, and how this website’s growth can negatively influence your brand. Today, we’ll learn what you can do about it. I Want To Change… My Glassdoor Profile Regardless of how you are being represented on Glassdoor, there is […]

Stop Throwing Stones at Glassdoor

Glassdoor’s reputation brands it as the place where disgruntled and unhappy employees or job interviewees go to blow off steam. Why is this a problem for your company? Because in reality, Glassdoor® is much more than a complaint site. It’s quickly becoming one of the top sites for posting and finding jobs, and its database […]