Recruiters today recognize that they can, and probably should, do most or all of their sourcing online and through social media, but many recruiters don’t know how to go about it.
Tag: Best Face Forward
Yesterday’s Advisor featured tips from Heather Polivka for building your brand with employee ambassadors. Today we will discuss more of her tips, including software to help training and levels of employee involvement. Polivka, senior director of Global Employer Branding & Marketing at United Health Group, offered her branding tips at the HR Technology Conference held […]
One of the best ways to attract new talent is by building your brand with employee brand ambassadors, says Heather Polivka. But make sure to train them before you let them loose, she adds. Polivka, senior director of Global Employer Branding & Marketing United Health Group, offered her branding tips at the HR Technology Conference […]
Yesterday Dr. John Sullivan shared his thoughts with us about employment branding. Today, we wrap up our conversation with him by discussing those companies that he finds most successful at employment branding. We asked Sullivan what he thought were the best companies as far as employment branding was concerned. He shared his thoughts based on […]
Available from October 5 to October 29, this month’s survey asks questions about holiday practices, including: Which HR functions are outsourced? What do you think is the biggest challenge your HR department will face over the next 18 months? What is HR’s role in strategic business planning for your company? How would you describe the […]
We had a chance to ask Dr. John Sullivan—author, corporate speaker, professor, and advisor—about employment branding during a recent webinar. Today we’ll hear how he addressed the topics of alumni programs and external versus internal brand development. Q: Could you share some best practices for maintaining a pipeline or candidate pool of potential recruits? A: […]
Yesterday’s Advisor discussed how Glassdoor® continues to expand beyond just a place for people to blow off steam, and how this website’s growth can negatively influence your brand. Today, we’ll learn what you can do about it. I Want To Change… My Glassdoor Profile Regardless of how you are being represented on Glassdoor, there is […]
Glassdoor’s reputation brands it as the place where disgruntled and unhappy employees or job interviewees go to blow off steam. Why is this a problem for your company? Because in reality, Glassdoor® is much more than a complaint site. It’s quickly becoming one of the top sites for posting and finding jobs, and its database […]
In yesterday’s Advisor, we shared some results of our Employment Branding Survey; today, we present more results from the study, including how they choose to control what’s being said about their company and what their most successful branding actions have been.
When it comes to an organization’s brand, Amazon.com® Founder and CEO Jeff Bezos put it best: “Your brand is what people say about you when you’re not in the room.” Our Employment Branding Survey, conducted in June 2015, posed the question: What are real-world organizations doing with branding, both internally and externally?