Category: Employment Advertising

recruiting

What Makes Programmatic Recruiting Different?

In part one of this article, we introduced programmatic recruiting, which is the idea of taking the recruiting process and optimizing it through technology. The end result of programmatic recruiting is that job ads are placed where they will be most relevant—a result which may change for each role, and may change moment to moment, and […]

SEO

4 SEO Phrases You Need to Know for Job Postings

It’s no secret that jobseekers are turning to the Internet to look for jobs, but if your job postings aren’t up to snuff, search engines may be overlooking them entirely. In order to get your job ads out in the open, you should be adopting good search engine optimization (SEO) strategies.

AI

What is Programmatic Recruiting?

Have you heard of programmatic recruiting? In essence, programmatic recruiting is the idea of taking the recruiting process and optimizing it through technology. It emphasizes using technological means—rather than using people—to improve efficiencies in the recruiting process. More of the process becomes automated, using data to make decisions.

job ad

The Rise of Digital Discrimination in the Wake of Targeted Job Ads

“Help Wanted” ads have evolved significantly since the Age Discrimination in Employment Act (ADEA) was first enacted in 1967—from classified ads in the local newspaper, to listings on company websites and online jobs sites like ZipRecruiter.com and Indeed.com. With the recent advent of advertising on social media platforms, the recruiting landscape has changed even further.

Video

Tips for Recording Video Job Descriptions on a Budget

In yesterday’s article, we covered the items you would need to produce a video job description on a budget. As Sean Gordon, Chief Executive Officer at HIRENAMI, pointed out, you don’t have to break the bank in order to produce an impactful video. All you need is a smartphone! Here, we’ll uncover how you can […]

SEO

Be Careful How You Word Your Job Ads, or Risk Violating Title VII

A little-known and rarely litigated provision in Title VII of the Civil Rights Act of 1964 prohibits employment agencies from printing or publishing “any notice or advertisement” that indicates “any preference, limitation, specification, or discrimination, based on race, color, religion, sex, or national origin” unless the protected category is a bona fide occupational qualification.