Category: Employer Branding

Increasingly, potential applicants are scrutinizing employers in ways they never could before. And the company’s reputation as an employer (that is, the employment brand), is an important factor in determining whether top candidates will consider your organization.

reviews

Majority of Businesses Monitor Online Reviews, Survey Finds

Providing a great company culture is a surefire way to attract top talent. Employers have a variety of ways to highlight their culture, but some jobseekers prefer a one-stop shop—Glassdoor, which offers them a glimpse into your company’s offerings via reviews and information left by current and former employees.

future

4 Ways to Make Your Company ‘Future-Fit’

According to an old Chinese proverb: “A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it.” And to put it less eloquently—as Business Author Alan Deutschman once said—”Change or die.” As technology continues to advance and improve our daily lives, companies that don’t adapt to the changing times will […]

culture

5 Steps to Take When Implementing a New Company Culture

As we’ve previously reported, when a company fails to take action against unethical behavior, jobseekers are willing to forgo a higher salary and turn to companies that actually remedy these tricky situations. When it comes to unethical behavior, it all boils down to one thing: company culture.

sustainability

4 Tips for Attracting Talent Through Sustainability Initiatives

Over the last few months, newly elected Congresswoman Alexandria Ocasio-Cortez has been pushing an agenda to save the planet. Dubbed the “Green New Deal,” this policy aims to drastically cut carbon emissions from industries like electricity generation to transportation to agriculture. Ocasio-Cortez says that this policy will help to create jobs and boost the economy. […]

startup

5 Crucial Things HR in Start-Ups Needs to Know

Human resources shouldn’t even be called human resources. It’s an outdated term, and there are so many things wrong with it. First off, humans are not resources. They are team members and people who work hard. Second, managing people is not all “HR” does. It also helps build and promote the culture, creates employer branding, […]

reviews

Want Better Glassdoor Reviews? Improve Your Company Culture

Online job boards, like Glassdoor, are a great way for companies to check out what employees have to say about the culture, pay, and overall experience of working at that specific company. However, a recent Wall Street Journal (WSJ) investigation showed that companies were manipulating employee reviews in the hopes of attracting top talent.

content

Executing a Digital Content Strategy for Recruitment

When trying to source the best candidates for a role, recruiters sometimes forget that a well-planned content strategy can make their job a lot easier for them. Engaging and informative content attracts top talent through ranking your site higher in Google, drawing people who are looking for information, and helping you build a reputation in […]

culture

More Ways to Communicate Culture During Recruiting

In yesterday’s post, we noted the fact that trying to assess whether a candidate will be a good cultural fit for the organization is both difficult and important. Sometimes finding the right fit is even more important than finding the right skill set. We also noted that this assessment goes both ways—while the employer is assessing […]

culture

Communicating Culture During Recruitment

Ensuring a job applicant is a good cultural fit is one of the main tasks employers are seeking to accomplish during the interview process. It is often seen as being just as important, if not more important, than having the right skill set and experience. After all, many things can be taught, but if someone’s […]