Category: Employer Branding

Increasingly, potential applicants are scrutinizing employers in ways they never could before. And the company’s reputation as an employer (that is, the employment brand), is an important factor in determining whether top candidates will consider your organization.

journey

Great Candidate Experience Starts with the Candidate Journey

According to Gail Houston and Leslie Mason—Executive Recruiters for Intuit—who recently presented the session Experience is Everything: How to Treat Candidates Like Customers to Close the Deal at RecruitCon 2018 in Nashville, the candidate experience starts the minute a potential candidate first hears about your company.

hiring

How to Handle Tough Topics During the Hiring Process

From Google to Uber and everywhere in between, company scandals have been filling the headlines lately. As a result, jobseekers are more concerned about a company’s values. They want to work for an employer that aligns with what they believe is just and right.

experience

Experience Is Everything: Tips for Improving Your Candidate Experience

According to the 2017 CareerBuilder Candidate Experience Study, nearly four in five (78%) candidates say the overall candidate experience they receive is an indicator of how a company values its people. But when does the “experience” start? Is it when a candidate first applies for an open position? Or, is it after the candidate has […]

sexual harassment

Taking Steps to Prevent Sexual Harassment Is Good for Employer Brand

The spotlight on workplace sexual harassment since fall 2017 has led to high-profile resignations, terminations, and lawsuits. And while the revelations and consequences have prompted ongoing, national conversations about appropriate behavior, only 32% of working Americans said that their employer has taken new steps to prevent and address sexual harassment in the workplace, according to […]

Culture

Who Is Responsible for Company Culture?

Nike has been in the news lately, for issues related to corporate culture—and the news has not been positive. Allegations of rampant sexism suggest a culture in need of repair and a brand that requires damage control.

babies

Learning About the Job

On April 26, thousands of your future job candidates learned about career opportunities by participating in Take Our Daughters and Sons to Work Day. While it is a once-a-year event, the program can serve as a model for encouraging young people to explore careers.