Category: Employer Branding

Increasingly, potential applicants are scrutinizing employers in ways they never could before. And the company’s reputation as an employer (that is, the employment brand), is an important factor in determining whether top candidates will consider your organization.

Brand

Candidate Experience: The Ultimate Guide to Creating Your Brand Aesthetic

It’s becoming increasingly clear that employer branding is a huge part of the recruiting process. Candidate’s today want an employer that showcases its brand in the best possible light. And jobseekers do not hesitate to consult multiple sources—whether it’s LinkedIn®, Glassdoor, or family and friends—to get more insight into a prospective employer’s culture, which means […]

culture

Finding Your Way in Today’s Job Market: Defining Your Culture

We have heard from countless companies that they are leaving millions of dollars in new business on the table. Despite nearly unprecedented new business opportunities, there is a shortage of skills in the labor market that hinders many companies’ ability to hire and retain the employees they need to convert opportunity to business.

gig

‘Location, Location, Location’ Is Not Just for Real Estate Anymore

The real estate mantra “location, location, location,” doesn’t just apply to houses anymore, it can also apply to the recruiting world. According to Ceridian, a global human capital management technology company, where a company is located is an influential factor when candidates accept a job offer.

restaurant

Restaurant Industry Trends: What Does It Take to Attract Gen Z?

With job openings in restaurants at a record high, and millions of Gen Zers slated to enter the U.S. workforce, a new study was conducted to explore the relationship between younger generations and the restaurant industry, in order to see if and where the desires of these younger generations overlap with what the industry has […]

internal

‘World’s Most Attractive Employers’ Label Is Great for Recruiting College Grads

There’s no time like the present to start recruiting college seniors to your company. However, if your company doesn’t stand out among the rest, you’ll be losing out on top talent. College grads and jobseekers alike are all looking to work for the “World’s Most Attractive Employer.” Does your company have what it takes to […]

Brand

Strong Employer Brands Help Attract Desirable Candidates

In order to attract top talent, companies need to improve their overall brand. Although 60% of CEOs think that their employer brand lies solely with them, research also indicates that 69% of job applicants are more likely to apply to a job for employers that actively manage their employer brands. So, recruiters should be heavily involved with […]