As the economy improves and unemployment decreases, some companies are finding themselves in a perplexing and frustrating position—they are unable to fill certain roles with qualified individuals despite large numbers of available applicants. What is causing this disconnect?
Category: Employer Branding
Increasingly, potential applicants are scrutinizing employers in ways they never could before. And the company’s reputation as an employer (that is, the employment brand), is an important factor in determining whether top candidates will consider your organization.
Many EVPs (employee value propositions) have nice-sounding platitudes that don’t represent how the organization behaves, says consultant Stephanie Tarant, PhD. Take Enron, for example, she says.
The Employee Value Proposition (EVP) is the value that applicants and employees perceive the employment deal to offer, says consultant Stephanie Tarant, PhD. She calls it “the foundation of an organization’s reputation as a place to work.”
It is quite simple. In order to attract the best employees, you must look as if you are the best company to work for. Appearance is everything. A very basic first step in managing your image is to review how you present your company, says Jasmine Rojas, BLR® legal editor.