BLR® recently asked Dr. John Sullivan—professor, author, corporate speaker, and advisor—about employment branding best practices. Let’s take a look at some of his information.
Category: Employer Branding
Increasingly, potential applicants are scrutinizing employers in ways they never could before. And the company’s reputation as an employer (that is, the employment brand), is an important factor in determining whether top candidates will consider your organization.
Yesterday’s Advisor began to cover Glassdoor’s recent webinar on The 7 Deadly Sins of Recruiting. Today, the two final sins from Glassdoor. 6. This is basic marketing stuff, so I don’t need executive buy-in. When it comes to making sure you have the best tools, data, and practices, it helps if you can get the […]
Forty-one percent of jobseekers looked for their job while in bed, says Claire Alloway, marketing manager at Jobvite. That’s a good indicator of how recruiting—and the deadly sins of recruiting—have changed. Alloway and Danielle Durante, marketing coordinator at Glassdoor, offered their recruiting sins during a recent webinar sponsored by Glassdoor. Here’s what they had to […]
By Holly Jones, JD, Senior Legal Editor In yesterday’s Advisor, we took a look at why certain 401(k) benefits are not as attractive to candidates with significant student loan debt. These candidates might not be able to contribute, and so the benefit becomes a nonbenefit. Today we’ll explore how employers can offer an alternate benefit […]
By Holly Jones, JD, Senior Legal Editor Take a moment and picture your workforce. Employees come in each day and serve customers, build products, promote brands, and counsel clients, but what is their “Why?” What are the primary factors that drive your employees to come into work, even when they have a case of The […]
Yesterday’s Advisor discussed how Glassdoor® continues to expand beyond just a place for people to blow off steam, and how this website’s growth can negatively influence your brand. Today, we’ll learn what you can do about it. I Want To Change… My Glassdoor Profile Regardless of how you are being represented on Glassdoor, there is […]
Glassdoor’s reputation brands it as the place where disgruntled and unhappy employees or job interviewees go to blow off steam. Why is this a problem for your company? Because in reality, Glassdoor® is much more than a complaint site. It’s quickly becoming one of the top sites for posting and finding jobs, and its database […]
In yesterday’s Advisor, we shared some results of our Employment Branding Survey; today, we present more results from the study, including how they choose to control what’s being said about their company and what their most successful branding actions have been.
When it comes to an organization’s brand, Amazon.com® Founder and CEO Jeff Bezos put it best: “Your brand is what people say about you when you’re not in the room.” Our Employment Branding Survey, conducted in June 2015, posed the question: What are real-world organizations doing with branding, both internally and externally?
In yesterday’s Advisor, expert Chris Peterson offered tips on making your online presence for candidates more attractive. Today, more of his tips on posting, blogging, and recruiting metrics.