Category: Employer Branding

Increasingly, potential applicants are scrutinizing employers in ways they never could before. And the company’s reputation as an employer (that is, the employment brand), is an important factor in determining whether top candidates will consider your organization.

Employer Branding Means Having a Purpose

In yesterday’s Advisor, we heard from Bob Kelleher, author/speaker on engagement at the SHRM 2016 Annual Conference & Exposition. Today we’ll hear what he as to say about employment branding and developing brand ambassadors.

interview

Is Your Engagement Issue Really a Hiring Issue?

From the SHRM 2016 Annual Conference & Exposition in Washington DC! We recently attended a session on the difference between having an engagement problem and having a hiring issue. The speaker, Bob Kelleher, elaborates on the topic.

engagement

Engagement Survey Results Are In

We recently concluded the 2016 Talent Matters: Recruiting, Engagement, and Branding Survey. Check out our results. Employment Brand Programs The majority of survey takers (78.6%) indicated that their company does not have an employment brand program. Are You Considering an Employment Brand Program? We asked those respondents who indicated that their company does not have […]

New Recruiting, Engagement, and Branding Survey Results

The HR Daily Advisor research team conducted the 2016 Talent Matters: Recruiting, Engagement, and Branding Survey in March 2016. Recruiting, engagement, and employment branding are the bread and butter of talent management. We asked participants everything from their perceptions on engagement and branding to what steps they take to engage their employees to what they […]

Private Benefits Exchanges Benefit Employers

In Yesterday’s Advisor, we heard about a recent report that suggests that most employees prefer to choose their own benefits with a private exchange. Today we’ll take a look at how employers can benefit from these systems as well.

Do Employees Really Appreciate Their Benefits?

When you are looking for talent, staying competitive with benefits should be a clear priority. Today we’ll take a look at a recent survey by Liazon® concerning private benefit exchanges. As it turns out, such exchanges are widely popular among employees, and they might give your company the edge it needs to attract top talent.

Employment Branding: Software, Training, Success

Yesterday’s Advisor featured tips from Heather Polivka for building your brand with employee ambassadors. Today we will discuss more of her tips, including software to help training and levels of employee involvement. Polivka, senior director of Global Employer Branding & Marketing at United Health Group, offered her branding tips at the HR Technology Conference held […]

Employment Branding: Activate Your Employees as Ambassadors

One of the best ways to attract new talent is by building your brand with employee brand ambassadors, says Heather Polivka. But make sure to train them before you let them loose, she adds. Polivka, senior director of Global Employer Branding & Marketing United Health Group, offered her branding tips at the HR Technology Conference […]

Making Up for a Bad Reputation

As we discussed in yesterday’s Advisor, most American workers wouldn’t work at a company with a bad reputation. Today, we’ll discuss some more strategies for improving your bad reputation or for keeping your good one constant. Making Room for Employment Branding Does your company have an employment branding program? How about even one employee dedicated […]