Category: Employer Branding

Increasingly, potential applicants are scrutinizing employers in ways they never could before. And the company’s reputation as an employer (that is, the employment brand), is an important factor in determining whether top candidates will consider your organization.

EVP—Enron’s Was Chiseled in Marble

Many EVPs (employee value propositions) have nice-sounding platitudes that don’t represent how the organization behaves, says consultant Stephanie Tarant, PhD. Take Enron, for example, she says.


Punching Up Your EVP—Promoting Your Corporate Brand

The Employee Value Proposition (EVP) is the value that applicants and employees perceive the employment deal to offer, says consultant Stephanie Tarant, PhD. She calls it “the foundation of an organization’s reputation as a place to work.”