Category: Employer Branding

Increasingly, potential applicants are scrutinizing employers in ways they never could before. And the company’s reputation as an employer (that is, the employment brand), is an important factor in determining whether top candidates will consider your organization.

Brand

Strong Employer Brands Help Attract Desirable Candidates

In order to attract top talent, companies need to improve their overall brand. Although 60% of CEOs think that their employer brand lies solely with them, research also indicates that 69% of job applicants are more likely to apply to a job for employers that actively manage their employer brands. So, recruiters should be heavily involved with […]

pay

Pay Parity Leads to a Better Workplace Culture, Finds New Survey

As we know, jobseekers are looking to work for companies that offer a positive workplace culture, or one that aligns with the jobseekers’ beliefs. For companies that offer employees equal pay, it helps boost the overall brand and can result in a better workplace culture.

recruiting

Tips for Recruiting Talent in an Age of Low Unemployment Rates

With the unemployment rate at less than 4%, jobseekers are currently in the driver’s seat and are being more selective with their potential job opportunities. And now, employers must turn to more passive candidates and look at long-term goals and strategies if they’re interested in acquiring top talent.

rude

Rude Job Ad Is Almost Guaranteed to Not Land Any Candidates

Attracting talent is a huge undertaking, and if your job ads aren’t worded properly, you could be missing out on great candidates. But when you post a condescending job ad geared toward Millennials basically blaming them for being lazy, you’re probably going to attract a lot of criticism, not talent.