Category: Employer Branding

Increasingly, potential applicants are scrutinizing employers in ways they never could before. And the company’s reputation as an employer (that is, the employment brand), is an important factor in determining whether top candidates will consider your organization.

startup

5 Crucial Things HR in Start-Ups Needs to Know

Human resources shouldn’t even be called human resources. It’s an outdated term, and there are so many things wrong with it. First off, humans are not resources. They are team members and people who work hard. Second, managing people is not all “HR” does. It also helps build and promote the culture, creates employer branding, […]

Glassdoor

Want Better Glassdoor Reviews? Improve Your Company Culture

Online job boards, like Glassdoor, are a great way for companies to check out what employees have to say about the culture, pay, and overall experience of working at that specific company. However, a recent Wall Street Journal (WSJ) investigation showed that companies were manipulating employee reviews in the hopes of attracting top talent.

content

Executing a Digital Content Strategy for Recruitment

When trying to source the best candidates for a role, recruiters sometimes forget that a well-planned content strategy can make their job a lot easier for them. Engaging and informative content attracts top talent through ranking your site higher in Google, drawing people who are looking for information, and helping you build a reputation in […]

culture

More Ways to Communicate Culture During Recruiting

In yesterday’s post, we noted the fact that trying to assess whether a candidate will be a good cultural fit for the organization is both difficult and important. Sometimes finding the right fit is even more important than finding the right skill set. We also noted that this assessment goes both ways—while the employer is assessing […]

culture

Communicating Culture During Recruitment

Ensuring a job applicant is a good cultural fit is one of the main tasks employers are seeking to accomplish during the interview process. It is often seen as being just as important, if not more important, than having the right skill set and experience. After all, many things can be taught, but if someone’s […]

trends

2019 Recruiting Trends to Watch

Now that 2019 has arrived, recruiters and HR professionals should be thinking about ways to shift their focus to new and innovative techniques that will enhance their recruitment outlook. The times are a-changin’, and different interviewing practices can save recruiters time and money, ultimately helping them find the best candidate faster with less hassle. Are […]

problems

8 Talent Trends to Watch in 2019

When we look back at 2018, what’s the most common trend that comes to mind? A tight labor market due to low unemployment. Sadly, it looks like 2019 is shaping up to be similar, however, recruiters and hiring managers can stay ahead of the curve by being prepared and knowing what’s being predicted for the […]

giving

How Workplace Giving Impacts Talent Acquisition Professionals

Yesterday, Rachel Hutchisson discussed the role that corporate social responsibility (CSR) programs play on attracting talent, and how Blackbaud, Inc.’s CSR strategy worked well for them. Today, Peggy Anderson—Blackbaud’s vice president of Talent Acquisition—explores a few of the findings of the new Workplace Giving Report, commissioned by the Giving USA Foundation and supported by Deloitte, in the […]

social

Corporate Social Responsibility Strategies for Talent Attraction

For many companies, workplace giving has long been an integral part of their overall corporate social responsibility (CSR) strategy. Today, there is more pressure on workplace giving campaigns to allow for choice, which is reflected in the Workplace Giving Report commissioned by the Giving USA Foundation and supported by Deloitte.