Category: Employer Branding

Increasingly, potential applicants are scrutinizing employers in ways they never could before. And the company’s reputation as an employer (that is, the employment brand), is an important factor in determining whether top candidates will consider your organization.

video

Take Your Job Videos from ‘Meh’ to ‘Mamma Mia’

Job videos are supposed to tell a story about the role you’re hiring for and what it’s like to work at your company. However, if your videos are an absolute snooze-fest, then obviously jobseekers will pass over your company. Sure, video is great at showing what can’t be easily communicated to candidates, but they’re only […]

diversity

Challenge the Status Quo: 3 Strategies for Embracing D&I in Your Organization

If you’re hiring talent based on cultural fit, you may be doing more harm than good. Some experts say that cultural fit does nothing to improve diversity and inclusion (D&I) and, in fact, just creates an echo chamber for like-minded individuals. If you want to create a diverse workforce, you must challenge the status quo.

marketing

Why the Best Recruitment Marketers Don’t Stop at ‘Apply Here

Never before have recruiters focused so much of their energy on keeping good candidates engaged in the hiring process. In a time when top talent is only on the market for 10 days, and ghosting happens with frequency, recruiters have no choice but to pour on the engagement efforts in order to get results.

culture

Will Cultural Fit Land a Job Over Skill Set?

In any tight labor market, talent spotting and the hunt for the perfect employee are always challenging. Companies must go above and beyond to not only find the right fit from a cultural and skills standpoint, but they must also ensure that the checks and balances are in place to retain top-performing employees. We must […]

content

How to Motivate Your Employees to Be Content Creators

Yesterday’s post covered why it’s beneficial for your employees to be content creators. Essentially, if your employees are content creators, they will provide a more authentic experience for candidates who use this content to determine what your company culture is like. Here’s what you can do to motivate your employees to take on this new role.

content

Why You Want Your Employees to Be Content Creators

In the modern age of the Internet and social media, employees are always accessing and sharing content, whether it’s about your organization or not. The average person spends a lot of time on the Internet and social media creating, reading, engaging with, or sharing content, so you should encourage your employees to be content creators for your organization. Continue reading to learn more […]

Snappy

Welcoming the Next Generation of Talent to the Workforce

With graduation season right around the corner, a new crop of Gen Z students are poised to join the workforce, and companies are fighting harder than ever to hire them. As this generation is quickly becoming one of the largest shares of the American workforce, it is forcing companies to reevaluate their accustomed ways of […]

candidate

Should You Hold a Candidate’s Former Employer Against Them?

We hear a lot about negative online employer reviews, especially from an employer-brand standpoint, and how these reviews can hurt your chances at attracting top talent. But what about the jobseekers who come from employers recovering from a prominent scandal? Should recruiters discount them because of where they previously worked?