Category: Employer Branding

Increasingly, potential applicants are scrutinizing employers in ways they never could before. And the company’s reputation as an employer (that is, the employment brand), is an important factor in determining whether top candidates will consider your organization.

location

‘Location, Location, Location’ Is Not Just for Real Estate Anymore

The real estate mantra “location, location, location,” doesn’t just apply to houses anymore, it can also apply to the recruiting world. According to Ceridian, a global human capital management technology company, where a company is located is an influential factor when candidates accept a job offer.

restaurant

Restaurant Industry Trends: What Does It Take to Attract Gen Z?

With job openings in restaurants at a record high, and millions of Gen Zers slated to enter the U.S. workforce, a new study was conducted to explore the relationship between younger generations and the restaurant industry, in order to see if and where the desires of these younger generations overlap with what the industry has […]

recruiting

‘World’s Most Attractive Employers’ Label Is Great for Recruiting College Grads

There’s no time like the present to start recruiting college seniors to your company. However, if your company doesn’t stand out among the rest, you’ll be losing out on top talent. College grads and jobseekers alike are all looking to work for the “World’s Most Attractive Employer.” Does your company have what it takes to […]

Brand

Strong Employer Brands Help Attract Desirable Candidates

In order to attract top talent, companies need to improve their overall brand. Although 60% of CEOs think that their employer brand lies solely with them, research also indicates that 69% of job applicants are more likely to apply to a job for employers that actively manage their employer brands. So, recruiters should be heavily involved with […]

pay

Pay Parity Leads to a Better Workplace Culture, Finds New Survey

As we know, jobseekers are looking to work for companies that offer a positive workplace culture, or one that aligns with the jobseekers’ beliefs. For companies that offer employees equal pay, it helps boost the overall brand and can result in a better workplace culture.

recruiting

Tips for Recruiting Talent in an Age of Low Unemployment Rates

With the unemployment rate at less than 4%, jobseekers are currently in the driver’s seat and are being more selective with their potential job opportunities. And now, employers must turn to more passive candidates and look at long-term goals and strategies if they’re interested in acquiring top talent.