Corporate Culture, Employee Retention

Trust, Flexibility, and Career Opportunities Key to Attracting Talent

As Recruiting Daily Advisor has previously reported—and on more than one occasion—flexibility is a great way to attract candidates to your company. However, workers are also looking for companies that offer trust and the chance to grow and develop as professionals.Talent

“Companies are competing in a tight labor market, and in order to attract and retain top talent, they need to better meet employees’ expectations about what it means to have a fulfilling and healthy career—and at the top of that list is the desire for work flexibility,” said Sara Sutton, founder and CEO of FlexJobs—in a recent blog post. “We have seen and expect to continue seeing the flexible job marketplace diversify, as companies across all sizes and industries recognize it as a top perk for employees, as well as the bottom-line benefits for them,” Sutton concluded.

When the unemployment rate is at historic lows, as it is now, employers need to find ways to stand out among competition to attract and retain top talent. At the same time, losing existing employees and high turnover among new hires can add significant costs for your recruiting and onboarding functions.

Therefore, employers need to know how to make and keep employees happy.

A Look at the Drivers of Poor Culture Ratings

A recent study by 24/7 Wall Street looked at employee reviews on Glassdoor for a large sample of employers to gauge employee satisfaction and to determine some insights into the factors that drive satisfaction.

24/7 Wall Street’s research found that two factors in particular lead to poor ratings for companies: lack of trust and lack of career opportunities. Employees understandably don’t want to be in an environment where they feel as though they can’t trust the organization or their managers. And they also don’t want to feel like they are stuck in dead-end jobs.

It can be tempting to think that employees choose to leave one company for another based on the ability to make more money. But, as these results demonstrate, though a factor in terms of satisfaction, money is not the key driver. Other studies have long supported this.

FlexJobs also reports that a forecast of employment trends by the World Economic Forum shows that workplacek flexibility, including telework, is one of the biggest drivers of transformation in the workplace. Along those same lines, 75% of companies worldwide have introduced flexible working policies to enable employees to vary their hours and use the latest technologies to work remotely.

Employee Satisfaction Leads to Better Engagement/Company Culture

It isn’t easy to find talented employees who are also a great fit for your company in any job market. It’s even harder with extremely low unemployment rates. Companies need to make sure they are taking care of their employees, and data suggest that building and maintaining trust and providing opportunities for advancement are key ways to do that.

If you don’t already know how you’re doing in these areas, it might be time to conduct a quick poll of employees to determine their levels of satisfaction and to identify potential pockets within your organization that can be either held up as best practice examples or identified as areas of opportunity for improvement.