If your company is still using paper job applications, then chances are you’re losing top talent before they’ve even finished filling out their names. According to new research released by ManpowerGroup Solutions, jobseekers want a technology-friendly job experience from the first touch all the way through the interview process.
According to the report,SiriTM, Find Me a New Job, technology can provide a better experience for today’s jobseekers, provided it is tailored to candidates and combined with an in-person approach. Global talent shortages have reached a 12-year high, with 45% of employers struggling to fill open positions.
Skilled workers are in the driver’s seat and employers need to work hard to find and attract candidates. To understand the experience people want when applying for new roles, ManpowerGroup surveyed 18,000 individuals aged 18-65 from 24 countries.
Consumer-Based Technology Drives Candidate Experience
“We asked what candidates want from their job search and they told us they expect to find a job in the same way they consume other services, with a personalized, yet tech-centered approach.” Says Kate Donovan, Senior Vice President of ManpowerGroup Solutions and Global RPO President.
Donovan adds, “people are searching for jobs on multiple channels. To attract the very best candidates, employers should use algorithms and contextual re-targeting, which means using a candidate’s browsing history and correlating this to career interests. A customized strategy is the only way to go, blending great technology and great personal experiences. This is what creates a stand out candidate experience.”
The best organizations are using predictive algorithms to serve ads based on a user’s browsing history and articles read. Personalizing ads to fit an individual’s skills and interests leads to greater efficiency and accuracy.
The report finds delivering a personalized and tailored message is still key: 26% of candidates say in-person interviews are their number one choice of interaction with a new employer. When culture and purpose are key priorities for candidates in choosing their next role, the face-to-face meeting is as valuable as ever.
For more information, or to view the full report, click here.