Employer Branding

Your Recruiting Strategy and Recruitment Trends

Recruiting has changed regularly over the last few decades. Today we’ll hear from Edward Page, Business Development head of ThisWay Global.

Recruitment has come a long way from decades ago. From the traditional job posting on bulletin boards to the creation of employment agencies, up until the rise of computer and Internet technologies, all of these have created a shift in the tools and processes that recruiters use in helping applicants find employment. In the coming years, we’ll continue to see changes in recruitment methods given that challenges and developments in the social, economic, and technological landscapes are ever present. More specifically, we are anticipating new or evolving recruitment trends in the following areas:

  1. Recruitment Platforms

Needless to say, everything starts with candidate search. But unlike days past when mail applications were the main thing, modern-day recruiters have freer rein in finding candidates—thanks to many different platforms online that are now available for use. You could also beef up your recruitment strategy with employee referrals or internal hires.

Here are the most popular platforms for online recruitment:

  • Social networking sites

LinkedIn’s database of millions of profiles of professionals, for instance, makes it incredibly easy for you to spot potential talent.

As social media is continuously evolving when it comes to engaging candidates, you might notice that Instagram, Facebook, and Snapchat are no longer limited to posting of selfies. In fact, you could use these channels as a dedicated venue for posting job advertisements in video form. It’s a fun and innovative way to attract young jobseekers into your organization since many of them are socially active in a big way.

  • Smartphones

Mobile is yet another attractive option for job hunters, and recruiters and employers might as well take advantage of this. The increased use of mobile devices should prompt you to look at your website’s careers page to see if mobile users can navigate through your job postings and application guidelines with ease.

  1. Employer Branding

The recruitment process is now a two-way initiative, so to speak, in the sense that both the employer and the candidate are assessing the worth of one another. Employer branding then becomes just as important as a candidate profile.

Here are some “qualifications” that jobseekers look for in employers:

  • Diversity

The majority of job applicants would like to see employers welcome diversity as a good, natural thing. Employees feel that they should not be constrained to express their ideas, emotions, and values as these form the core of their character.

In the workplace, differences in age, gender, race, language, personality, or working style, among others are perceived to benefit the organization in terms of being more unique, harmonious, and dynamic, not to mention, more competitive on a global scale.

At the outset, your recruitment strategies should also reflect diversity. You could start by putting in place talent acquisition strategies that are meant to attract and engage diverse candidates. This may include blind hiring, where you go beyond looking at the résumé of your candidates and instead invite them for a panel talk with “blind” interviewers (think blind auditions for TV talent searches).

Tomorrow we’ll look at more from Page, including cultural fit, and AI.

With an eye for detail and attitude towards excellence, Edward Page has proven himself to be ThisWay Global’s guide in recruitment technology. As a Business Development head, he leads a team to keep on pushing the envelope when it comes to using technology for recruitment.