Recruiting

Creating an Attractive Culture for Millennials

In yesterday’s Advisor, we heard from expert Ryan Jenkins about some ways to revitalize a culture of loyalty in order to make the most of your current Millennial talent, and how to attract new talent.

by Ryan Jenkins

Ryan Jenkins is an internationally recognized speaker and author who helps organizations better lead, communicate, engage, and market to the emerging generations (Millennials and Generation Z).

As Jenkins discussed yesterday, Millennials value different business features than older generations do, and it behooves an organization to adapt accordingly. Here are some more tips that will help your company create a culture that will make Millennials feel comfortable.


Learn how to keep your employees happy and working with the second HR Playbook from BLR®. Check out Employee Retention and Satisfaction: How to Attract, Retain, and Engage the Best Talent at Your Organization.


  1. Detail top accountabilities and potential challenges they may face.
  2. Define the professional development opportunities offered by your company.
  3. Post your company mission and vision. Describe the “Why” for Millennials.
  4. Use your young professionals as your recruiting group. Millennials “get” Millennials.
  5. Highlight company culture, innovation, and professional development if you cannot compete on salary.
  6. Make Millennials’ first day epic. They just might return the next day with their roommates.
  7. Make the official job offer personal and a big deal.
  8. Adopt a “be everywhere” approach on social networks.
  9. Showcase your new technology, and highlight Millennials’ chance of being an early adopter.
  10. Highlight how new hires can get creative, contribute, and innovate on day one.
  11. Highlight the company social perks (happy hours, beer cart on Fridays, kickball team, etc.).
  12. Stress the level of entrepreneurship infused in your company.
  13. Get involved in young professional associations.
  14. Create a project-based co-op or internship program.
  15. Emphasize your community as a cool place to live. Millennials pick a city and then look for a job.
  16. Provide a calendar of fun upcoming activities to do in the community (e.g., festivals, shopping, outdoor competitions,).
  17. Throw a family-and-friends work party. Make it fun, quirky, and off the wall enough that their friends want to join the team.
  18. Sponsor a Parent’s Day at a college. Winning over Millennials’ parents is crucial.
  19. Communicate the volunteer and outreach opportunities available.
  20. Stress diversity whenever possible.

Now, it’s time to ask yourself the question: What unique attributes about my business would attract Millennials?

Of course, finding ways to attract Millennial talent isn’t your only issue—it’s never just one thing in the world of HR! Retention and turnover are also on every HR manager’s front burner. Turnover is your organization’s most debilitating disease. Retention—of the people you want to retain—is the backbone of your organization’s success. Gain an advantage with our guide, Employee Retention and Satisfaction: How to Attract, Retain, and Engage the Best Talent at Your Organization. Check it out now!

This second HR Playbook from BLR explores the many facets of retention and engagement, giving practical guidance, new approaches, and proven methods for achieving excellence in these challenging times.


Once you have top talent, be sure to retain them! It’s all in BLR®’s HR Playbook, Employee Retention and Satisfaction: How to Attract, Retain, and Engage the Best Talent at Your Organization. Learn more now.


Learn about the following crucial issues regarding retention and employee satisfaction:

  • The high cost of undesirable turnover
  • Recruiting and hiring for the long haul
  • Management’s role in retention
  • The value of strong mentoring
  • Perks that employees truly value
  • And much more!

When do you start thinking about retention? On day one. Start strategizing today with Employee Retention and Satisfaction: How to Attract, Retain, and Engage the Best Talent at Your Organization.

Click here to learn more or order your copy today!

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