Employer Branding, Uncategorized

Making Up for a Bad Reputation

As we discussed in yesterday’s Advisor, most American workers wouldn’t work at a company with a bad reputation. Today, we’ll discuss some more strategies for improving your bad reputation or for keeping your good one constant.

Making Room for Employment Branding

Does your company have an employment branding program? How about even one employee dedicated to employment branding? In a recent BLR® survey, we found that 73.4% of survey takers say their company does not have an employment brand program.

Of the 26.6% of those who do have an employment branding program, only 17.1% have an individual dedicated to employment branding. It’s absolutely imperative that your company has at least someone focusing on your company’s brand, and here is why.

If your company is being defamed, your employment branding professional will know about it and be able to get in front of it. Likewise, when your company does something worth bragging about, it’s that same individual who gets the word out.


Get a leg up on next year’s recruiting, today! Start on Tuesday, December 1, 2015, with a new interactive webinar—Recruiting Trends 2016: Rise of Reputation Sites, Changes in Candidate Behavior, and What Recruiters Must Do. Learn More


Keeping It Transparent

Let’s face it. Sometimes company’s say that they are a great company for such and such reasons when any worker will tell you that, in practice, those reasons are not true. That strategy may have worked once, but with contemporary transparency thanks to things like social media, and media outlets that can be accessed by anyone with a computer or phone and an Internet connection this no longer works. These things combined with the advent of sites like Glassdoor® means that your company’s practices are transparent, whether you know it or not, and whether you want it to be or not. If your company is misrepresenting itself, potential hires will know about it.

If your company is going to be transparent, you might as well take advantage of that fact. Here are some basic ideas to help you use transparency to your advantage:

  • Stories. Create a collection of stories from employees about what they do and what they like about their jobs, and make them publicly available. This lets you give an honest account of what it’s like to work at your company.
  • Social media. Make use of social media, not just Twitter and Facebook, but Instagram, too. Share images, videos, and accounts of your employees and their work environments. Studies show that applicants respond well to pictures and videos from a company and use them to develop an opinion about that company.
  • Confront negative press head-on. If poor practices or conditions at your company have recently made it to news sites, you need to get ahead of it. Follow up on camera with current practices, and ensure that if there were any problems, they are being addressed.
  • Don’t go big brother. Trying to limit what your employees can say about your company is a mistake. The fact that you are trying to cover up something itself becomes the topic that gets out there. It also puts your employees on guard.
  • Embrace what you have, not what you want. It’s important to highlight what people love about your company instead of what you love about your company. They might be different, and in the end, accenting the perceived value of your company is much more valuable than talking about something you are proud of but that maybe no one really cares about.

Taking control of your reputation is the number 1 best way to make sure the best talent walks through your door. Fortunately there’s timely help in the form of BLR’s new webinar—Recruiting Trends 2016: Rise of Reputation Sites, Changes in Candidate Behavior, and What Recruiters Must Do. In just 60 minutes, on Tuesday, December 1, you’ll learn everything you need to know about the latest recruiting trends.

Register today for this interactive webinar.


Want to learn how to find and keep the best talent? Join us Tuesday, December 1, 2015, for a new interactive webinar, Recruiting Trends 2016: Rise of Reputation Sites, Changes in Candidate Behavior, and What Recruiters Must Do. Earn 1 hour in HRCI Recertification Credit and 1 hour in SHRM Professional Development Credit. Register Now


By participating in this interactive webinar, you’ll learn:

  • Why you should care about the rise of reputation sites going on now 
  • What your executive team needs to know about online reviews 
  • How candidates are using reputation sites in their decision-making process 
  • How online reviews affect recruiting results 
  • Steps you can take to manage your online reputation 
  • How to create an interview experience that addresses candidates’ natural concerns and allows them to gather their own information 
  • And much more!

Register now for this event risk-free.

Tuesday, December 1, 2015
2:00 p.m. to 3:00 p.m. (Eastern)
1:00 p.m. to 2:00 p.m. (Central)
12:00 p.m. to 1:00 p.m. (Mountain)
11:00 a.m. to 12:00 p.m. (Pacific)

Approved for Recertification Credit and Professional Development Credit

This program has been approved for 1 credit hour toward recertification through the Human Resource Certification Institute (HRCI) and 1 credit hour towards SHRM-CPSM or SHRM-SCPSM.

Join us on Tuesday, December 1, 2015—you’ll get the in-depth Recruiting Trends 2016: Rise of Reputation Sites, Changes in Candidate Behavior, and What Recruiters Must Do webinar AND you’ll get all of your particular questions answered by our experts.

Find out more

Train Your Entire Staff

As with all BLR®/HR Hero® webinars:

  • Train all the staff you can fit around a conference phone.
  • Get your (and their) specific phoned-in or e-mailed questions answered in Q&A sessions that follow the presentation.

Find out more