E-pinions

Employment Branding Survey—What’s Happening Out There?

2015 has seen some dramatic changes in the business landscape, and the importance of an employer’s brand has become more important than ever. Studies are showing that top talent today want to work for a company they trust and believe in—but not much has been said about what organizations are actually doing to capitalize on this trend. So, what’s happening with employment branding in the real world? What are your competitors up to? Help us find out!

Please participate in our brief survey and see how what you are doing stacks up against what other successful companies are doing. Even if branding is new to you and your organization, our questions—and our survey’s results—may give you some ideas for the future.

We’ll get answers to these questions and more:

  • How many companies are devoting programs to both internal and external branding?
  • Who at the organization is typically responsible for such programs?
  • What role do prospective, high potential (HIPO), and alumni employees play in branding?
  • How are businesses monitoring their brand and reputation?
  • Which branding strategies are perceived as being most successful?

Amazon.com founder and CEO Jeff Bezos put it best: “Your brand is what people say about you when you’re not in the room.” Participate in this brief survey and see how the employment branding programs at your company compare to those of other successful companies.

The survey takes only a few minutes to complete.

Complete the Survey Now


It’s the brave new world of HR. Start your strategic thinking with BLR’s new practical guide: HR Playbook: HR’s Game Plan for the Future.


To show our appreciation we’ll send a PDF of the survey results to all participants. (Be sure to include your contact information where prompted.)

No individual organization’s information will be shared. Only results in the aggregate will be sent to participants or used by BLR® for articles or in any other form of distribution.

More and more, engagement and retention are the watchwords of HR, and compensation is obviously a major factor. Please take a few minutes to complete the survey—and make sure your practices are competitive.

Complete the Survey Now

Thank you for your valued input.

Dan Oswald
CEO, BLR

Upcoming 2015 BLR surveys include:

  • Employee Leave
  • Your HR Department
  • Outsourcing Successes (and Disasters)

Complete the Survey Now