Recruiting News

Alliance Management—Tour of Duty Template

In yesterday’s Advisor, Ben Casnocha, entrepreneur and cofounder of LinkedIn, shared his new vision for the employer/employee relationship: alliances for tours of duty. Today, a template for a tour of duty.

Casnocha, who offered his tips at the Society for Human Resource Management’s (SHRM) Talent Management Conference and Exposition held recently in San Diego, is the author of The Alliance: Managing Talent in the Networked Age, cowritten with Chris Yeh and Reid Hoffman.

Template for a Transformational Tour of Duty

“A transformational tour is personalized. The focus is less on a fixed time period and more on the completion of a specific mission. It’s negotiated one-on-one by you and your employee. Most managers already spend a lot of time “managing” their people, but lack a rigorous framework for honest conversation and for defining specific expectations. The tour of duty framework lets you make this process structured and explicit, rather than vague and implied.

“The central promise of a transformational tour is that the employee will have the opportunity to transform both his career and the company.” —The Alliance, pp. 30–31


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Following is a simple template for a transformational tour of duty. Casnocha emphasizes that ongoing, high quality conversations—including career conversations—are the essence of the Alliance Framework. The template is a means to record the particulars of the conversations, and it needs to be kept current. It is absolutely acceptable for it to be a “living document” but only as a result of conversations, negotiations, and the spirit of mutuality: always be focused on transforming the company and the employee’s career, says Casnocha.

Far and away the HR arena where tech is considered the most helpful is payroll—41.3% of participants responded as such. This was followed by benefits management (15.8% found tech to be most helpful here) and recruiting (which 12.5% of participants found to be helped by technology). A mere 3% did not find technology helpful at all.

Transformational Tour of Duty

Manager’s name:

Employee’s name:

Mission Objective:
What this mission will accomplish, both to transform the company and the employee’s career:

Duration
We expect the mission to last the following amount of time:

Results for the Organization
Successful and measurable results for the organization are:

Results for the Employee
Successful and measurable results for the employee are:

Next Steps
Identify anyone you need to talk to, or anything you need to do, before you can implement this Tour.

Additional Thoughts
Add here any additional information that will help make the tour successful.

As the cofounder of LinkedIn, Ben Casnocha is in a prime position to comment on how social media is drastically changing the recruiting landscape. However, we’re not all entrepreneurial tech gurus—it may all be changing so fast that you may not know how to use social networks to your best advantage. How do you get there? Fortunately, there’s timely help in the form of BLR’s new webinar—Get Linked! Social Media Recruiting Strategies for the Digital Era. In just 60 minutes, on Tuesday, June 23, you’ll learn everything you need to know about social media sourcing—and you’ll get a hands-on, tactical look at how to best use these new skills.

Register today for this interactive webinar.


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  • The impact the use of images/video has on online social media recruitment efforts—and what’s “hot” right now in terms of the types of images and videos to post
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