Where is the talent you seek? How do you connect with your ideal job candidates?
Category: Employment Advertising
People have been telling stories for thousands of years in order to share information and experiences and establish connections with one another. Today, companies are tapping into storytelling for these very same purposes.
Earlier this month, online retail behemoth Amazon held a multi-city job fair to help fill more than 50,000 positions. The fair consisted of 12 events in total, including 10 that took place onsite at Amazon fulfillment centers across the country.
By now, most large employers understand the role employer brand plays in candidate attraction and have adopted a number of tactics to promote their brand. But brand promotion isn’t only for large employers. In fact, many big company branding tactics work equally well for small companies.
Job boards often include information for job seekers, usually in the form of articles or blog posts intended to help with the job search process. One job site, Nurse.org, has now taken job seeker assistance to the next level.
When it comes to job ads, whether online or in print, employers make a range of mistakes. Hey, nobody’s perfect, right?
What channels should recruiters use when communicating with college students? A recent study from Universum Global, a provider of employer branding solutions, provides insight.
Employers looking to fill open positions may want to supplement their online recruiting efforts with offline job advertising.