Category: Employment Advertising

The Power of Storytelling

People have been telling stories for thousands of years in order to share information and experiences and establish connections with one another. Today, companies are tapping into storytelling for these very same purposes.

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Go to the Fair

Earlier this month, online retail behemoth Amazon held a multi-city job fair to help fill more than 50,000 positions. The fair consisted of 12 events in total, including 10 that took place onsite at Amazon fulfillment centers across the country.

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Big Company Branding Tactics for Small Companies

By now, most large employers understand the role employer brand plays in candidate attraction and have adopted a number of tactics to promote their brand. But brand promotion isn’t only for large employers. In fact, many big company branding tactics work equally well for small companies.

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Communicating with College Students

What channels should recruiters use when communicating with college students? A recent study from Universum Global, a provider of employer branding solutions, provides insight.

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