Category: Employer Branding

Increasingly, potential applicants are scrutinizing employers in ways they never could before. And the company’s reputation as an employer (that is, the employment brand), is an important factor in determining whether top candidates will consider your organization.

New Recruiting, Engagement, and Branding Survey Results

The HR Daily Advisor research team conducted the 2016 Talent Matters: Recruiting, Engagement, and Branding Survey in March 2016. Recruiting, engagement, and employment branding are the bread and butter of talent management. We asked participants everything from their perceptions on engagement and branding to what steps they take to engage their employees to what they […]

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Private Benefits Exchanges Benefit Employers

In Yesterday’s Advisor, we heard about a recent report that suggests that most employees prefer to choose their own benefits with a private exchange. Today we’ll take a look at how employers can benefit from these systems as well.

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Do Employees Really Appreciate Their Benefits?

When you are looking for talent, staying competitive with benefits should be a clear priority. Today we’ll take a look at a recent survey by Liazon® concerning private benefit exchanges. As it turns out, such exchanges are widely popular among employees, and they might give your company the edge it needs to attract top talent.

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Employment Branding: Software, Training, Success

Yesterday’s Advisor featured tips from Heather Polivka for building your brand with employee ambassadors. Today we will discuss more of her tips, including software to help training and levels of employee involvement. Polivka, senior director of Global Employer Branding & Marketing at United Health Group, offered her branding tips at the HR Technology Conference held […]

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Employment Branding: Activate Your Employees as Ambassadors

One of the best ways to attract new talent is by building your brand with employee brand ambassadors, says Heather Polivka. But make sure to train them before you let them loose, she adds. Polivka, senior director of Global Employer Branding & Marketing United Health Group, offered her branding tips at the HR Technology Conference […]

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Making Up for a Bad Reputation

As we discussed in yesterday’s Advisor, most American workers wouldn’t work at a company with a bad reputation. Today, we’ll discuss some more strategies for improving your bad reputation or for keeping your good one constant. Making Room for Employment Branding Does your company have an employment branding program? How about even one employee dedicated […]

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Bad Company: They All Know Your Name

A recent survey states that the majority of Americans would not want to work at a company if that company has a bad reputation. Interestingly, nearly 20% more women would refuse to work at such a job than men! According to a recent survey by CR Magazine and Cielo Talent, 86% of America’s females do […]

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Which Companies Get Employment Branding Right?

Yesterday Dr. John Sullivan shared his thoughts with us about employment branding. Today, we wrap up our conversation with him by discussing those companies that he finds most successful at employment branding. We asked Sullivan what he thought were the best companies as far as employment branding was concerned. He shared his thoughts based on […]

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Improve Your Brand by Eliminating Big Brother

Over the last few weeks, we’ve been talking with Dr. John Sullivan about employment branding. Today we’ll discuss measuring and monitoring company brands, and why limiting what your employees can and cannot say might be a big mistake. Sullivan has a lot of experience with employment branding. Today he continues his discussion with topics like […]

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Why You Shouldn’t Rely on Your Job Website

We had a chance to ask Dr. John Sullivan—author, corporate speaker, professor, and advisor—about employment branding during a recent webinar. Today we’ll hear how he addressed the topics of alumni programs and external versus internal brand development. Q: Could you share some best practices for maintaining a pipeline or candidate pool of potential recruits? A: […]

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