Category: Employer Branding

Increasingly, potential applicants are scrutinizing employers in ways they never could before. And the company’s reputation as an employer (that is, the employment brand), is an important factor in determining whether top candidates will consider your organization.

Catering to Candidates with Student Loans

By Holly Jones, JD, Senior Legal Editor In yesterday’s Advisor, we took a look at why certain 401(k) benefits are not as attractive to candidates with significant student loan debt. These candidates might not be able to contribute, and so the benefit becomes a nonbenefit. Today we’ll explore how employers can offer an alternate benefit […]

Print

Forking Over for a 401(k): Not if You Have Student Loans

By Holly Jones, JD, Senior Legal Editor Take a moment and picture your workforce. Employees come in each day and serve customers, build products, promote brands, and counsel clients, but what is their “Why?” What are the primary factors that drive your employees to come into work, even when they have a case of The […]

Print

Fix Your Company’s Glassdoor Profile Now!

Yesterday’s Advisor discussed how Glassdoor® continues to expand beyond just a place for people to blow off steam, and how this website’s growth can negatively influence your brand. Today, we’ll learn what you can do about it. I Want To Change… My Glassdoor Profile Regardless of how you are being represented on Glassdoor, there is […]

Print

Stop Throwing Stones at Glassdoor

Glassdoor’s reputation brands it as the place where disgruntled and unhappy employees or job interviewees go to blow off steam. Why is this a problem for your company? Because in reality, Glassdoor® is much more than a complaint site. It’s quickly becoming one of the top sites for posting and finding jobs, and its database […]

Print

Employment Branding Survey Results—Are You Putting the Company’s Best Face Forward?

When it comes to an organization’s brand, Amazon.com® Founder and CEO Jeff Bezos put it best: “Your brand is what people say about you when you’re not in the room.” Our Employment Branding Survey, conducted in June 2015, posed the question: What are real-world organizations doing with branding, both internally and externally?

Print