Category: Employer Branding

Increasingly, potential applicants are scrutinizing employers in ways they never could before. And the company’s reputation as an employer (that is, the employment brand), is an important factor in determining whether top candidates will consider your organization.

How Bad Is Your Company’s Website?

Although “bad” has become slang for “good,” here it means “not good.” In fact, for the purpose of this article, “bad” means “truly awful,” as in, why even bother.


Getting Feedback from Job Applicants

Has your organization implemented any type of formal or informal ways to get feedback about your hiring and recruiting process? Doing so can help you to gain insights on how to improve the process to make it more efficient. Let’s take a look at why employers may consider trying to get applicant feedback, how they […]


The Power of Storytelling

People have been telling stories for thousands of years in order to share information and experiences and establish connections with one another. Today, companies are tapping into storytelling for these very same purposes.


Why Addressing Financial Well-Being Is Essential in Hiring

Between healthcare costs, student loans, and increasing costs of living, keeping your workers’ financial health in mind makes a big difference for everyone. And that difference might just mean an easier time recruiting and less turnover.


Big Company Branding Tactics for Small Companies

By now, most large employers understand the role employer brand plays in candidate attraction and have adopted a number of tactics to promote their brand. But brand promotion isn’t only for large employers. In fact, many big company branding tactics work equally well for small companies.