Category: Employer Branding

Increasingly, potential applicants are scrutinizing employers in ways they never could before. And the company’s reputation as an employer (that is, the employment brand), is an important factor in determining whether top candidates will consider your organization.

Don’t Be Rude to Job Applicants

In yesterday’s Advisor, we discussed the fact that many job applicants walk away from the process frustrated, often because of a perceived lack of information or follow through from employers. There are many ways the process can be improved. Here are a few more ways to treat applicants better:


You Wouldn’t Be Rude to Job Applicants? Would You?

Time and time again, it seems job applicants are frustrated with the entire recruiting process. From applying for jobs from which they never hear back, to hearing back long after they’ve accepted an inferior opportunity, the job search can be frustrating. This situation is less than optimal for either side—employers risk losing out on good […]


More Jobs Are Now Suitable for Flexible Work

Maybe you want to hire an account executive, client services coordinator, or financial analyst? Perhaps you’re in the market for an information security analyst, product manager, or statistician. If so, offering candidates a flexible schedule, remote work, or other nontraditional options can boost your recruiting efforts.


How Bad Is Your Company’s Website?

Although “bad” has become slang for “good,” here it means “not good.” In fact, for the purpose of this article, “bad” means “truly awful,” as in, why even bother.


Getting Feedback from Job Applicants

Has your organization implemented any type of formal or informal ways to get feedback about your hiring and recruiting process? Doing so can help you to gain insights on how to improve the process to make it more efficient. Let’s take a look at why employers may consider trying to get applicant feedback, how they […]


The Power of Storytelling

People have been telling stories for thousands of years in order to share information and experiences and establish connections with one another. Today, companies are tapping into storytelling for these very same purposes.