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Have You Heard of Candidate Personas?

Personas are more often associated with marketing departments, where “buyer personas” are created to have a complete profile of a customer to aid in marketing decisions. But the same can be done when assessing the ideal candidate for a particular …

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Do You Think You Could Possibly Read This? If It’s not a Problem?

By way of introduction, my name is Elizabeth Petersen, and I’m the executive vice president of BLR’s healthcare division.

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